VEJA ANTIBACTERIAL. Kills bacteria you can't see.



CHALLENGE: To introduce VEJA antibacterial product
by emphasising its effectiveness on killing bacteria.

SOLUTION: A point of sale campaign took place in supermarkets in Sao Paulo.
A small loupe was placed next to the VEJA product shelf to demonstrate the fact
that bacteria can't be seen with bare eyes.

RESULTS: The product sales were increased by 23%.